Podcasting is like radio broadcasting, but with added benefits. Where ever you are, you can listen to a podcast of your choice, without depending on a time schedule like in radio broadcasting. Many other advantages over more conventional broadcasting methods have increased the popularity of audio podcasting in today's society. Some of these benefits and advantages are described below.
Easy to Record
All it takes is to document your dictation via a microphone to a computer, to record an audio podcast. The process is so simple that just about anybody can record an audio podcast. A number of free recording software are available for this purpose, making the task so much more easier and simpler.
Easy to Transmit
Uploading an audio podcast is just as easy as recording one. Once the recording is complete, all you have to do is save it in MP3 format, upload it to your server and generate an RSS feed for the podcast you created. There are many automated tools available for this purpose and no additional skills are necessary for any of these steps.
Sophisticated Equipment not Required
If you have a computer, a microphone and an internet connection, you can start creating your own podcasts with no restrictions. Investments on sophisticated equipment is not at all necessary, although a good microphone with better sound capturing capabilities will ensure the quality of your audio podcasts are in top form.
As the process doesn't require any added equipment and there is no necessity to invest on sophisticated software, the cost is very minimal. Publishing an audio podcast can be done free of charge too, as many websites offer free hosting facilities on the net.
Diverse Listening Sources
Listeners can access audio podcasts through various transmitting devices, from a computer to a mobile phone, an MP3 player, iPod or any device with audio capabilities. Therefore audio podcasts can reach a more diverse audience in different consumer levels and social standards.
Selective Listening Ability
A key advantage of audio podcast broadcasting is the ability to reach a selective target group, making it a good marketing tool. On the other hand, listeners can chose the programmes / broadcasts they are most interested in and listen only to these chosen broadcasts, rather than wait impatiently for their favorite programme in the case of a radio broadcast.
No Time and Location Constrains
Listeners can download an audio podcast of their choice and listen to it at their leisure, at any time of the day, from any location. You don't have to depend on a time schedule to listen to your favorite audio podcasts; in contrary, listening time can be fitted into your personal schedule at your convenience. If you have access to an internet connection, you can download audio podcasts of your choice from any part of the world.
Access to archives of favorite audio programs is another benefit of choosing audio podcasts over more conventional methods. Many of these archives are available free of charge, via a variety of websites, covering a broad interest range.